Seller Tip – How Not To Alienate Potential Buyers Over $1

Pretty much all listing sites such as Realtor.com and Homesdatabase.com provide buyers the option to search in 25K, 50K or $100K blocks. Buyers can search "up to $400K" or "up to $425K". The same is the norm for agents who search for properties "less than $400K" or "less than $425K". By being priced directly at or even $1 over a price bracket, you will lose exposure to another pool of potential buyers.

For example, if you are listed at $426,000, you’re losing exposure to all buyers and buyers’ agents searching for properties up to $425,000. Perhaps you have to have that last $1000, but you’ll never realize any money unless you sell your home in the first place. It would make more sense to price your home at something like $424, 900, gain exposure to a greater number of buyers and then do a great job negotiating the price and terms of the offer once you actually have one on the table.

With over 80 percent of today’s buyers searching for homes online, it’s crucial to understand how they go about doing so in order to gain exposure to the greatest number of potential buyers. This is just one of the many ways to do so.