Can You Handle The Truth?

Most, if not all people say they want truth and honesty from others whether it be personally or in business. But not all people can actually handle the truth. This is especially true when it comes to their home because it’s often a perceived reflection of themselves.

Let me share a story with you illustrating my point…

Chapter One – Wanting Truth And Honesty

Several weeks ago, I was contacted by someone who had their home on the market. They were not very happy with their listing agent/broker and were thinking about switching. They contacted me after I was recommended to them by a past client of mine.

Over the course of two weeks, we exchanged numerous emails and phone calls and we had two lengthy face-to-face meetings at their home. I gave them an honest assessment of their situation which included, per their request, an assessment of how their current agent was doing from a selling/marketing standpoint.

I told them that their current listing agent was doing all the right things and their home had excellent exposure. When asked if I would do anything differently from a marketing standpoint, I said that I would do all of the things that their current agent was doing as well as a few things they were not which is what sets me apart from most other agents in the area (I give credit and take credit equally). I did not bash or disparage the other agent nor did I answer any questions that would cross any lines of legality or ethics. In fact, I gave the agent all of the credit they deserved, which was a lot.

Then they told me that they “just don’t feel right about the agent” and that there is something that “bothers” them. I told them that how they click with one agent versus another is the same way people click (or don’t click) with other people in general – you either do or you don’t. And that was not for me to discuss nor steer them one way or another. That’s something they had to decide amongst themselves on their own.

During and after they talked things over, they sent emails saying things like,

• “It was so great meeting you the other day and I thank you for my education lesson. You taught me a great deal!”
• “I will be in touch very soon- and thanks for being a guy full of integrity. I completely appreciate that.”
• “If this current offer goes no where – we will be KNOCKING on your door!!!!! You rock!”

After the offer they received did not work out, they told me they wanted to switch to me and sent me this,

• “We like the way you think. We can get the necessary doc you need to proceed with us and get to it when you get back [from vacation].”

At this point, things looked great!  But then…

Chapter Two – Not Really Wanting Nor Being Able To Handle The Truth

Their property is very unique and there was only one other property on the market that truly competed with theirs – same town, very similar price, similar size, etc. Well, that property went under contract while theirs was still active.

During our discussions about the situation, I said, “I wonder if the buyers that came through the other day are the ones that bought the property on XXXXXXXX. I say that because it would make sense for them to look at and consider that property along with yours.”

I then followed that up with facts – the property had a larger lot, more privacy due to not having a neighbor directly behind them nor having to share a driveway with another property, slightly more square footage, closer to a shopping center/amenities, etc.

Then they sent me this,

• “Actually, it would not, in our opinions! We have decided that it would be in our best interests to remain with [our current listing agent[ as [they] know the value of extremely well built homes in this area! You should be wary about criticizing the properties of potential clients in the future. Just a suggestion!”

The last sentence is what I mean when I ask you, “Can you handle the truth?” The irony is that truth and honesty is what they admired the most about me in the beginning yet, they used that against me when it didn’t agree with their personal opinion even though it was true and was exactly what they needed to hear.

In order to get the listing and make well over $10K in commission, I could have just agreed with them and told them that their home was the greatest thing since sliced bread because that’s what they obviously wanted to hear. But lying or blowing smoke to get a client is something that I will never do. Doing that is detrimental to you and will hurt your chances of selling your home.

But more importantly, it’s not what I’m about.

What I am about is honesty and the truth. I would rather be honest and truthful and waste my valuable time and money (as is the case in this situation) than lie to make thousands of dollars. Despite incidents like this, I will not ever change that philosophy.

Chapter Three – Can You Handle The Truth?

If these folks were you, would Chapter Two be written differently? Would you have taken my constructive criticism and the facts and applied them in a positive way? Or would you have also not wanted to hear the truth?

If you can handle the truth, then we will get along just fine and I would love to hear from you. If you can’t, I may not be the right agent for you.

Loudoun County Housing Inventory and Days On Market

Let’s take a look at Loudoun County’s housing inventory and average days on market (DOM). This is important to know because it gives you a sense of how to negotiate as a buyer and how to position your property as a seller.

Loudoun County inventory – new and active listings

There are just under 1500 active listings in Loudoun County, which is on the low side. To give you some comparison points…active listings hit a decade-low 1087 in December 2009 (seller’s market and values went up). And active listings hit an all time high of 4659 in the summer of 2006 (that’s when everything really hit the fan, prices started tanking and it was a buyer’s market).

Note: Yes, inventory has risen in the recent weeks. But that’s a yearly/seasonal thing called the “Spring market” when sellers believe they can get the most for their homes and put their home on the market.

Loudoun County average Days On Market (DOM)

The general rule of thumb in this area has been that when DOM goes above 4 months (120+ days), it signals a buyer’s market. If DOM is below 3 months (<90 days), it signals a a seller’s market. Right in between 90 and 120 days typically signals a balanced market. As you can see, DOM is below 80 and was even as low as 40 for a while there.

What does all of this mean?

For home owners that are able to sell their home at its’ present value, the market is on your side. DOM and inventory are low, two things that bode well for sellers.

For buyers, it means that your choice of homes is limited. In addition, you’ll see a lot of competition on the current homes on the market and even stiffer competition (aka multiple offers) on the homes that are priced very well and a great value.

Even though the signs point to a sellers’ market (and recovery), don’t get overly excited. Among other things, there is a lot of shadow foreclosure inventory to still get through and lending guidelines are making it harder and more expensive for consumers to get financing.

If you would like statistics about a specific town or community within Loudoun County, don’t hesitate to contact me.

Washington, DC Metro Area Rental Rates Rising

Rental rates in the Washington, DC metro area (including Northern VA and MD) are rising. They’ve risen so much that the Washington, DC metro area came in 9th in the list of metro areas in the U.S. with the greatest increase in rental rates.

Here’s the list in order…

1. Greenville, SC (+11.2%; $669 average monthly rent)
2. Chattanooga, TN (+10.4%; $726 average monthly rent)
3. Savannah, GA (+8.4%; $866 average monthly rent)
4. Portland, OR (+8.1%; $875 average monthly rent)
5. San Jose, CA (+8.0%; $1,716 average monthly rent)
6. Nashville, TN (+8.0%; $786 average monthly rent)
7. Tacoma, WA (+8.0%; $900 average monthly rent)
8. Denver, CO (+7.5%; $873 average monthly rent)
9. Washington, DC (+7.4%; $1,473 average monthly rent)
10. Raleigh, NC (+7.4%; $785 average monthly rent)

Good for landlords and investors

This is good news if you’re a landlord/investor because it’s more money in your pocket and a higher return on your rental property investment. For those that are renting their property out because they are upside down, but don’t want to or can’t do a short-sale, the rental rate may soon able to cover your mortgage rather than you losing money every month.

Not good for renters

This is not good news for renters. It means more money and less negotiating power when getting a rental. For several years now, rental rates have been very low compared to mortgage amounts for the same property making renting a very attractive prospect. But that’s starting to change. For those on the fence about renting or buying, you want to start explore your options when it comes to buying. Rental rates are on the way up yet, prices are at realistic levels and mortgage rates are still very low (for the moment).

Note: This figure is for the general DC metro area – each specific area and subdivision is different. Contact me to find out what the rental market is like in your specific area or the area you’re looking to rent in.

H/T Bill Lublin

Loudoun County, Brambleton; Record Level New Home Sales

Despite new home sales being way down as a whole across the U.S., Loudoun County, particularly Brambleton is seeing record level new home sales. In fact, Brambleton is the 8th top-selling community in the U.S.

Yes, you read that correctly (and no, this is not an April Fool’s joke).

Brambleton sold 352 new homes in 2010, the most new homes sold in one year in its’ 10 year history. On top of that, Brambleton is on pace to break that record in 2011 – and that’s without the first-time home buyer tax credit being available.

What’s so special about Loudoun County and Brambleton in particular?

- This area has always been ahead of the curve and leads the country by about 6 to 9 months. We were the first to see prices going up during the boom, the first to see them starting to come down and the first to see signs of stabilization and possible recovery.

- A large local presence of national and semi-custom builders who survived the market downturn and had money to start building once the local market showed signs of life in the second half of 2009 and into 2010.

- A shift in builders’ product lines. Builders are building more affordable and attractive products. This is drawing buyers in that were once priced out of the market and/or weren’t fans of the “same ol’” style of homes or huge McMansions. Yes, you can still find new traditional Virginia colonials/town homes throughout the area. But you can see and feel an urban touch to some of the new product lines and community amenities especially in Brambleton – one example is the Boulevard at Brambleton, by Camberley Homes.

- The local economy is one of the strongest in the U.S. This includes employment rates, new jobs being created and incomes. This helps create a strong housing demand and one that is stronger than most other parts of the U.S.

- Brambleton is a really cool, well thought-out and well built community (and their staff is dedicated and hard working). It has won GALA’s Community of the Year and countless other awards over the years. If you haven’t been to Brambleton in person, you should check it out sometime. (Contact me for a free tour of the Brambleton including the eight different builders within the community)

The rest of Loudoun County is in similar shoes. Other communities and builders are also selling new homes at a pace not seen for years, if ever. In speaking with builders’ sales staff and selling new homes throughout Loudoun County last year, I noticed that the sales staff had a smile on their face and positive attitude about them not seen since the boom market back in 2003, 2004 and 2005.

If you’re considering a new home but think that it’s out of your price range, you may be pleasantly surprised. As I mentioned, builders have revamped their product lines and price points. Give me a call or shoot me an email and I’d be glad to tell you what’s available in your price range throughout Loudoun County and show you around.

Related Reading

General information on Brambleton, LoudounScene.com

What I Learned at REBarCampDC and What It Means To You

This past Tuesday, I attended REBarCampDC – an informal “un-conference” focused on how to incorporate the latest social media and technology tools into your real estate business model. The event brought together some of the best and brightest Realtors and technology folks from around the Mid-Atlantic area – even as far away as California.

REBarCampDC proved to be a great learning experience. No matter how long you’ve been doing something, there’s always more to learn. There are always others that know more or do things differently that can give you a new/fresh perspective on things if you care to listen/learn.

But, more importantly, it proved to be a great event for my clients. Eve though my clients were not there, they will directly benefit in the form of better service and a better experience thanks to the tools I learned about at REBarCampDC.

Some of my personal highlights of the event were…

1. Home Search – the event reiterated the need to have a “Home Search” function available to my blog readers and clients. The general consensus was that FrankyMLS was the most up to date, accurate and user-friendly real estate search site in the DC/VA/MD area. I’m happy to say that I’ve had that feature available to blog readers and home buyers here on my blog since day 1.
2. Statistics – Home buyers, sellers, investors and the media want to see statistics. One of the technology gurus present present at the event was Mike Simonsen of Altos Research. Altos provides in-depth and up-to-date data in the form of tables and charts. I had the chance to sit down with Mike one-on-one to get a test run and tutorial of Altos’ new flash charts, which are interactive and should be a big hit with consumers. You can find an example of these charts on my previous blog post talking about Loudoun County housing inventory being down (click here).
3. Community Topics – Though home buyers and sellers want to know about real estate in the area, they also want to know about the area itself. Though I do talk about local businesses and community events from time to time, I will be focusing much more on this moving forward. I am currently working on several posts about local businesses and events by reaching out to owners and event coordinators for interviews, information, etc. And I’m not talking about posting the facts (What, Where, When) – I’m talking about the “feel” of these businesses and events and my personal take on them as a consumer/attendee.
4. Video – is where it’s at. This is according to many of those at the event that have been dabbling around with video. I tend to agree with them because I’ve done a few video tours of builder’s model homes and they’ve been a big hit with home buyers/consumers. Therefore, I will be doing video tours of all the builders’ model homes in the area over the next few months so that you can see what they look like from the privacy and comfort of your own home.
5. Knowing what you don’t know – is more important than knowing what you do know. Though it’s not necessarily a social media or technology topic, it was talked about a lot at the event. Blogging about or talking to clients about areas or topics that you are not an expert in is a disservice to your clients (and the general public). If you run across a buyer or seller that wants to buy or sell in an area that you’re not completely familiar with, refer them to someone who does. The consumer will value your honesty and integrity and will remember that for years to come. And what goes around comes around…the consumer you referred out as well as the Realtor that you referred them to will most likely refer people back to you at some point down the road. Same thing goes for blogging – Realtors should focus on blogging/talking about topics and area they’re familiar with rather than going outside their area of expertise for the sake of making more money.

Exchanged great ideas…one-on-one time with the top guy at a real estate technology firm…learned a lot…clients will benefit from what I learned…hung out with friends…made new friends… You can’t ask for much more!

Special thanks to Ainsley McDougal of NVAR for helping make the event possible!

Celebrating 3 Years!

Wow, how time flies! Three years ago this month, I started blogging about Loudoun County real estate and the area in general. Back in 2006, there were very few Realtors blogging across the U.S. let alone Loudoun County (there were less than a few dozen across the entire U.S. at the time).

Today, that number is much higher yet, LoudounScene.com and LoudounForeclosures.com continue to be one of the best and most up to date sources of local information and resources for home buyers, sellers, investors, residents and the mass media.

Thank you to all of you who have commented on and been loyal readers of LoudounScene.com and LoudounForeclosures.com. Without you, there would be no Loudoun Scene or Loudoun Foreclosures and I would not be able to say, “Celebrating 3 years!”

Home Buyer Demand, Sales Up Across Loudoun and Fairfax County

Home buyer demand/sales in Loudoun County were up 11 percent in the 3rd quarter of 2009 over the 3rd quarter 2008. And it’s up 53 percent over 2007. (Buyer demand is defined by the number of homes that go under contract during a set time period)

Fairfax County had an 18 percent increase in home buyer demand/sales in the 3rd quarter 2009 over 2008. And it’s up 62 percent over 2007.

Why the increase?

1. Lower prices – prices have come down considerably since the peak making it more affordable and appealing for home buyers. And the less expensive something is, the more people can afford it
2. Low interest rates – interest rates hit historical lows and are still very low. Lower interest rate = greater purchasing power
3. Programs/benefits – Programs such as the $8000 first-time home buyer federal tax credit has helped spark demand (click here for more info on first-time home buyer tax credit). I’ve worked with more first-time home buyers this year than in any of the last 6 years (and it’s only October). Other programs such as the Freddie Mac HomeSteps SmartBuy program have also helped increased demand (click here for more info on Smartbuy program)

Will it continue?

Maybe. If rates remain steady and/or the tax credit get renewed or a similar program come out, then we’ll probably see home buyer demand steady or continue increasing (though I don’t think there’s room for too much more increase in buyer demand).

Maybe not. If rates creep up and/or the first-time home buyer federal tax credit not be renewed and/or (more) bad economic news come out, we may see buyer demand taper off or even decrease.

Who wins?

The buyers that purchased a home at a much lower price than years prior and at a low interest rate while taking advantage of the first-time home buyer federal tax credit made out the best.

Sellers came in at a close second – increased demand and very low inventory make for a winning combination when selling your home.

Home Seller Tips, Part Two – Marketing

This is part two in a three part mini-series for home sellers on how to sell your home for the most amount possible in the shortest amount of time. The first part dealt with “The Three C’s” (click here if you missed it). Part two deals with Marketing.

Who is your audience?

The first step is to determine who your audience is. Your audience consists of ready, willing and able buyers. This means buyers who are looking for a property such as yours in your area, can afford a property at your price point and are ready to make an offer on a property and can settle within the next 30 to 90 days.

How does your audience search for and find properties for sale?

In the Washington, DC metro area including Northern Virginia, approximately 90 percent of buyers start their search for real estate on-line. They search through a variety of real estate listing sites, as well as Google, Bing, Yahoo, AOL, etc. This means that you focus heavily on on-line marketing. This includes putting your property on the appropriate web sites and making sure that your property listing stands out from your competition (other similar properties for sale in your area).

Approximately 40 percent of buyers find the property they ultimately buy through a real estate agent/broker. This means that you must put your property listing in front of as many agents/brokers as possible. The best way to do this is to market your property on the MLS as well as word-of-mouth marketing by your agent/broker to other agents/brokers (via phone, email, in person, social media, etc).

How do buyers get more information about the community, amenities, proximity to major routes, etc?

Buyers don’t just buy your property. They buy the community, amenities, location, proximity to major routes, transportation, etc. The amount of information allowed by the MLS and real estate listings sites is limited. There is no place to put links or much information about amenities, the nearest shopping centers, major routes, etc.

That is why having a single property site specifically for your property is so important. Your property’s site should provide potential buyers with all the information they need to make an informed decision about not only your property, but the subdivision, town and general area it’s in.

To see what I mean, check out a few of the single property sites I have created for my sellers:

• 21377scaraplace.com
• coloniescondo.com
• 44039risingsun.com

Do yard signs work?

They used to work much better once upon a time than they do today, but they still help. The statistics a few years ago showed that 15 percent of buyers found the property they ultimately bought by seeing the sign in the yard. That statistic is now in the single digits.

Nevertheless, they do still work a bit so having a sign that stands out and mainly provides information about the property, not the agent or brokerage firm is key.

Let me repeat… The sign must stand out and mainly provide information about the property, not the just the agent or brokerage firm.

Too many real estate signs are the same size, just say “For Sale” and have the brokerage firm’s name, agent’s name and contact information in bold lettering – nothing else. Maybe I’m wrong, but I don’t believe having nothing about the property itself makes a buyer driving down the street say, “Wow! That sounds like a great house on the inside! I want to see it ASAP!”

That’s why a custom signs specific to your property listing is important. Put some photos of the interior of the house on the sign. Point out the main selling points of the property. Share some special features of the property and/or community. Make the sign odd sized. And put a link to your property’s web site. This will make the sign and your property stand out above the rest.

Every sign I create for my listings is unique and specific to the property. All of the things I just mentioned along with some others help my signs stand out and help sell the property. After all, I wasn’t hired to promote myself or my brokerage firm – I was hired to market and sell my clients’ property.

Do Open Houses work?

The answer to this question depends on where you are. If you’re in a market such as New York City, open houses are very effective. In areas such as Northern Virginia, they are not. Statistics shows that about one percent of buyers found they home they ultimately bought through an open house.

So why do agents still do open houses? Because it appeases their clients and they’re afraid to “lose the listing” if they don’t agree to do an open house regardless of whether they’re effective or not. Another reason they do it is to get future listing and buyer leads.

All of your nosy neighbors that come through your open house to see what you have inside, how you’ve decorated and how your property compares to theirs are potential seller/listing clients. Your agent hope to chat with them and get their information at the open house so they have a shot at being hired by your neighbors when they decide to sell their home.

The consumers that go through open houses are typically in the very early stages of house hunting and are usually 6 to 12 months out from actually buying a home. Remember, your target audience is ready, willing and able buyers – not, “not quite ready, not quite willing and not able to buy yet” home browsers.

The next and final part of this three-part mini-series will focus on pricing, which is the most important aspect of selling your home in today’s market.

Related Articles

Home Seller Tips, Part One – “The Three C’s”

Home Seller Tips, Part One – “The Three C’s”

This is the first in a three part mini-series for home sellers on how to sell your home for the most amount possible in the shortest amount of time. The first part deals with the “Three C’s” – Cleanliness, Clutter and Cohesiveness.

Cleanliness

If you’ve ever been house hunting, you know how it is to walk into a dirty home. I’ve heard my buyer clients say things such as,

• “Ewwwww”
• “I can’t believe they can live like this”
• “If the house is this dirty, they must not take care of the rest of the house much either”

These are not things that you want potential buyers saying while going through your property.

Here are some of things that my buyer clients say while going through a very clean house…

• “Wow! They really take good care of their home!”
• “The carpets and hardwoods are in great shape!”
• “The house looks much newer than it really is!”

What a difference in buyer perception, isn’t it?

The cleaner your home is, the more attractive your home will be to potential buyer. And the more a buyer will perceive the house being in good shape which translates to the buyer seeing more value in the property and offering a higher price for it.

Clutter

Though your definition of clutter may be different, the definition of clutter when it comes to real estate is,

• No more than one to two items on any one piece of furniture or wall
• Having no more furniture or items in a room than is necessary to fill it up and make it look lived in

An example of the first would be one lamp on a nightstand…or… two items on the fireplace mantle…or…one item on top of the dresser…or…one painting on the outside wall of the family room.

An example of the second would be a medium sized couch in a medium sized room rather than a huge “L” shaped couch that takes up 1/2 of the room’s floor space…or… a small circular table and two chairs in a small eat-in-kitchen rather than a medium-sized square dining room style table with four chairs that takes up the majority of floor space in the eat-in-kitchen and makes it looks formal when it shouldn’t.

Clutter clouds a buyer’s mind and makes them focus on the items creating the clutter rather than property itself. The less a buyer notices the actual property, the less they will remember the good things about it let alone the property itself. This translates to less of a perceived value by the buyer and less of an offer price – if they make an offer at all.

Cohesiveness

Cohesiveness is how well everything flows together throughout the entire property – furniture, decorating, paint schemes, landscaping, outdoor decorations, etc. If things do not flow, buyers will focus more on that then the  physical property itself. This doesn’t help their perceived value of the property and hurts your chances of getting a high offer price.

For example…Buyers are thrown off when one room is burgundy and has contemporary furniture in it while the next room over is burgundy and has traditional or country style furniture.

Stick with one theme and try to make things match as best as possible.

• If you have contemporary furniture in the family room, do the same in the kitchen and dining room
• If you have neutral paint in two of the bedrooms, do the same or something very similar in the other bedroom(s)
• If you have lots of bright flowers and bushes as part of your landscaping in the front of the home, plant some in the back of the home as well

If you would like to find out how your property does in a “Three C’s” test, call or email me – danilo.bogdanovic (at) gmail (dot) com – 703.582.6900. I would be happy to stop by, give you my professional opinion and be of help.

RELATED READING

Home Seller Tips, Part Two – Marketing

Home Seller Tips, Part Three – Pricing (and Reality)

Because Now is Much Better Than Later

An increasing number of blog readers, sellers and buyers have been contacting me for real estate help and advice. I’m glad to help whenever I can, but many contact me after the problem has already occurred. Contacting me after the fact is often times too late – the damage has already been done. Here are two examples…

My parents just relocated from Delaware and bought a house in [city removed for privacy reasons], VA. On their 2nd look at the house they noticed the stove was different than what was pictured on the online listing.

It was at that time their agent then told them the house was “as is”, however, come to discover after the purchase and moving in and comparing the online pictures to the actual home, all of the kitchen appliances were switched, ceiling fans were removed, the replaced dishwasher wasn’t properly attached and hooked up – it leaked and damaged the hardwood flooring, and the upper air unit had serious problems (due to the “fix” the selling agents inspector supposedly made).

They only had limited time to preview homes and were basing their decision largely by the online pics. Anyway, just seems the out of town “old folks” were taken advantage of.

Your wise thoughts are appreciated. Seriously, I value your input. Thx!

“T”

I have a question that I hope you can  answer.

We just purchased a home in Loudon county…we are actually from out of state & were not familliar with any inspectors. Our agent recommended an inspector that she uses all the time. Well, he missed some obvious things such as rotten plywood for the roof & a rotten water damaged  huge window that is totally shot.

Now these are basic things for the envelope of the  house…how could he have missed them?

To top it off I had asked our agent if he was licensed,insured & bonded she said that he wass. I have since found out that he doesn’t carry any liability insurance for  what he misses–he only carries workmens comp for himself. I also have not been able to find his license# & have asked my agent to get it for me  & she has not responded to my request.

What would your recommendation be at this point? Should we file a claim with the Real Estate firm for sending us to someone who quite possibly is unlicensed & definitely not insured properly? I do not feel properly represented by our agent.

“A“

Though I would love to help “T” and “A” as well as everyone else who has contacted me, I can’t always do so. In “T’s” parents’ situation,  the problem could have been avoided had I been involved in the process in the beginning. But now, they have to battle it out with the real estate broker, lawyers, etc. The same holds true for “A” and her situation.

In many other similar situations, many folks are already working with a real estate agent and/or they are too far into the process and can’t go back and fix the issues that are costing them money and grief now.

Avoid getting yourself into the same situation as these and other sellers and buyers have. And avoid paying the price that they now are (literally and figuratively).

If you’re considering selling your house or purchasing a home in today’s market, allow me to help you now – because now is much better than later.

Click here to contact me now.

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