Can You Handle The Truth?
August 17, 2011 by Danilo Bogdanovic
Filed under Seller Resources

Most, if not all people say they want truth and honesty from others whether it be personally or in business. But not all people can actually handle the truth. This is especially true when it comes to their home because it’s often a perceived reflection of themselves.
Let me share a story with you illustrating my point…
Chapter One – Wanting Truth And Honesty
Several weeks ago, I was contacted by someone who had their home on the market. They were not very happy with their listing agent/broker and were thinking about switching. They contacted me after I was recommended to them by a past client of mine.
Over the course of two weeks, we exchanged numerous emails and phone calls and we had two lengthy face-to-face meetings at their home. I gave them an honest assessment of their situation which included, per their request, an assessment of how their current agent was doing from a selling/marketing standpoint.
I told them that their current listing agent was doing all the right things and their home had excellent exposure. When asked if I would do anything differently from a marketing standpoint, I said that I would do all of the things that their current agent was doing as well as a few things they were not which is what sets me apart from most other agents in the area (I give credit and take credit equally). I did not bash or disparage the other agent nor did I answer any questions that would cross any lines of legality or ethics. In fact, I gave the agent all of the credit they deserved, which was a lot.
Then they told me that they “just don’t feel right about the agent” and that there is something that “bothers” them. I told them that how they click with one agent versus another is the same way people click (or don’t click) with other people in general – you either do or you don’t. And that was not for me to discuss nor steer them one way or another. That’s something they had to decide amongst themselves on their own.
During and after they talked things over, they sent emails saying things like,
- “It was so great meeting you the other day and I thank you for my education lesson. You taught me a great deal!”
- “I will be in touch very soon- and thanks for being a guy full of integrity. I completely appreciate that.”
- “If this current offer goes no where – we will be KNOCKING on your door!!!!! You rock!”
After the offer they received did not work out, they told me they wanted to switch to me and sent me this,
- “We like the way you think. We can get the necessary doc you need to proceed with us and get to it when you get back [from vacation].”
At this point, things looked great! But then…
Chapter Two – Not Really Wanting Nor Being Able To Handle The Truth
Their property is very unique and there was only one other property on the market that truly competed with theirs – same town, very similar price, similar size, etc. Well, that property went under contract while theirs was still active.
During our discussions about the situation, I said, “I wonder if the buyers that came through the other day are the ones that bought the property on XXXXXXXX. I say that because it would make sense for them to look at and consider that property along with yours.”
I then followed that up with facts – the property had a larger lot, more privacy due to not having a neighbor directly behind them nor having to share a driveway with another property, slightly more square footage, closer to a shopping center/amenities, etc.
Then they sent me this,
- “Actually, it would not, in our opinions! We have decided that it would be in our best interests to remain with [our current listing agent[ as [they] know the value of extremely well built homes in this area! You should be wary about criticizing the properties of potential clients in the future. Just a suggestion!”
The last sentence is what I mean when I ask you, “Can you handle the truth?” The irony is that truth and honesty is what they admired the most about me in the beginning yet, they used that against me when it didn’t agree with their personal opinion even though it was true and was exactly what they needed to hear.
In order to get the listing and make well over $10K in commission, I could have just agreed with them and told them that their home was the greatest thing since sliced bread because that’s what they obviously wanted to hear. But lying or blowing smoke to get a client is something that I will never do. Doing that is detrimental to you and will hurt your chances of selling your home.
But more importantly, it’s not what I’m about.
What I am about is honesty and the truth. I would rather be honest and truthful and waste my valuable time and money (as is the case in this situation) than lie to make thousands of dollars. Despite incidents like this, I will not ever change that philosophy.
Chapter Three – Can You Handle The Truth?
If these folks were you, would Chapter Two be written differently? Would you have taken my constructive criticism and the facts and applied them in a positive way? Or would you have also not wanted to hear the truth?
If you can handle the truth, then we will get along just fine and I would love to hear from you. If you can’t, I may not be the right agent for you.
Another Happy Seller!
December 9, 2009 by Danilo Bogdanovic
Filed under Seller Resources, Shameless Self-Promotion

I haven’t written about clients I’ve worked with to sell or buy a home before, but someone suggested I do (maybe because some of you may think that all I do is blog rather than “work”). That’s why I’m here to share with you one of the latest stories of me helping a client sell their home.
This particular property is located in Mclean, VA. It’s a 3 bedroom, 2 bathroom condo in the gated Colonies community located just down the street from Tyson’s Corner. We went with an aggressive list price because of the lack of inventory in the community and area in general, as well as the market conditions, which were favorable for the seller.
We also went with a marketing approach that was focused on today’s buyers and those that would be the most likely to be searching for a condo in the Mclean/Tyson’s Corner area in this price range. And we took it to another level..
- a custom single property blog site with all the information a buyer would need all in one place (click here to check out the site)
- custom business cards inside the property with the address and URL to the site rather than the typical, “Look at me!” listing agent’s business cards with their face plastered all of it (which does little to sell the home)
- complete list and date of upgrades/renovations both, in a brochure and on-line
- (and other things I won’t reveal for the sake of my competitors reading this post – sorry)
Guess what…the approach worked as planned! We received an offer within 24 hours of going on the market – even at the aggressive list price. After some negotiations, my client and the buyer came to an agreement on price and terms.
Though the buyer had some hurdles along the way which directly affected the seller (no transaction is ever without at least one hurdle), the property settled at the end of October. The seller was very happy with the outcome and the buyer was excited to move into their new, and first home!
Here is what the sellers had to say,
We listed with Danilo in September and closed in October. Yeah! Don’t let that easy-going, nice-guy exterior fool you, Danilo was aggressive and I definitely recommend him next time you need to buy or sell. No, this is not a paid advertisement.
Though this is the latest seller I’ve worked with, it is by no means the only one. Here are a few other examples of sellers I’ve worked with and helped sell their home…
If you would like to chat about selling your home, buying a home or the real estate market in general, feel free to contact me any time (click here for contact form/info).
Celebrating 3 Years!
October 26, 2009 by Danilo Bogdanovic
Filed under Shameless Self-Promotion

Wow, how time flies! Three years ago this month, I started blogging about Loudoun County real estate and the area in general. Back in 2006, there were very few Realtors blogging across the U.S. let alone Loudoun County (there were less than a few dozen across the entire U.S. at the time).
Today, that number is much higher yet, LoudounScene.com and LoudounForeclosures.com continue to be one of the best and most up to date sources of local information and resources for home buyers, sellers, investors, residents and the mass media.
Thank you to all of you who have commented on and been loyal readers of LoudounScene.com and LoudounForeclosures.com. Without you, there would be no Loudoun Scene or Loudoun Foreclosures and I would not be able to say, “Celebrating 3 years!”
Because Now is Much Better Than Later
September 5, 2009 by Danilo Bogdanovic
Filed under Buyer Resources, Seller Resources

An increasing number of blog readers, sellers and buyers have been contacting me for real estate help and advice. I’m glad to help whenever I can, but many contact me after the problem has already occurred. Contacting me after the fact is often times too late – the damage has already been done. Here are two examples…
My parents just relocated from Delaware and bought a house in [city removed for privacy reasons], VA. On their 2nd look at the house they noticed the stove was different than what was pictured on the online listing.
It was at that time their agent then told them the house was “as is”, however, come to discover after the purchase and moving in and comparing the online pictures to the actual home, all of the kitchen appliances were switched, ceiling fans were removed, the replaced dishwasher wasn’t properly attached and hooked up – it leaked and damaged the hardwood flooring, and the upper air unit had serious problems (due to the “fix” the selling agents inspector supposedly made).
They only had limited time to preview homes and were basing their decision largely by the online pics. Anyway, just seems the out of town “old folks” were taken advantage of.
Your wise thoughts are appreciated. Seriously, I value your input. Thx!
“T”
I have a question that I hope you can answer.
We just purchased a home in Loudon county…we are actually from out of state & were not familliar with any inspectors. Our agent recommended an inspector that she uses all the time. Well, he missed some obvious things such as rotten plywood for the roof & a rotten water damaged huge window that is totally shot.
Now these are basic things for the envelope of the house…how could he have missed them?
To top it off I had asked our agent if he was licensed,insured & bonded she said that he wass. I have since found out that he doesn’t carry any liability insurance for what he misses–he only carries workmens comp for himself. I also have not been able to find his license# & have asked my agent to get it for me & she has not responded to my request.
What would your recommendation be at this point? Should we file a claim with the Real Estate firm for sending us to someone who quite possibly is unlicensed & definitely not insured properly? I do not feel properly represented by our agent.
“A“
Though I would love to help “T” and “A” as well as everyone else who has contacted me, I can’t always do so. In “T’s” parents’ situation, the problem could have been avoided had I been involved in the process in the beginning. But now, they have to battle it out with the real estate broker, lawyers, etc. The same holds true for “A” and her situation.
In many other similar situations, many folks are already working with a real estate agent and/or they are too far into the process and can’t go back and fix the issues that are costing them money and grief now.
Avoid getting yourself into the same situation as these and other sellers and buyers have. And avoid paying the price that they now are (literally and figuratively).
If you’re considering selling your house or purchasing a home in today’s market, allow me to help you now – because now is much better than later.
How to Buy a New Home and Still Have Representation
August 19, 2009 by Danilo Bogdanovic
Filed under Buyer Resources, New Construction/Builders
If you’re thinking about buying a new home from a builder, check out this question posted by new home buyers on Trulia:
My husband and I put an offer on a new house without representation from a Realtor. We have signed a builder’s contract. Can we still get a Realtor to represent us to go over everything until closing?
My response:
Yes, you can hire a Realtor to represent you at any time. But you will have to pay them out of your own pocket. The builder will not pay your Realtor any commission because you did not have them with you at the very beginning of the process and the transaction.
I’d be happy to chat with you more about this, but it’s a better phone call than an email or comment. What’s the best number to reach you on?
On a related note, you may want to read this post regarding a new home builder taking home buyers to the cleaners (to the tune of $50 million) - http://loudounscene.com/2009/07/beazer-homes-to-pay-50m-to-victimized-home-buyers.html
Here are excerpts from other responses:
I used to work New Homes for a decade. Keep in mind when you a prospective buyer enters the Sales Office of a new home commuity and you are asked to fill out and sign the little registration card, that is so the builder knows how the buyer came to the community. Builders have a formula they use to figure out the pricing of a community. Using historical information, they budget in the price the number of homes that will be sold with Realtor representation and if the advertising campaigns work well,and the road signage works well, sometimes they make out better with more buyers wandering in without representation. It’s business. They are trying to sell and make a profit. My advice for others out looking, if you have a Realtor or feel you want Realtor representation, just write on the card you have a Realtor. That way you will have that option at a later date if you feel you need it.
Remember Builders are no different than glorified For Sale By Owner situations. The person onsite works for the builder. Period. There responsiblity is to sell the homes on that site.
Yes, you can, but the builder is under no obligation to pay them a commission. So if you want to pay them or they want to do it because they love you, its all good.
I sell new construction and new home communities with builders/developers of New Construction and New Home Developments and have so for years like many real estate professionals doing so.
This [registering of the buyer's agent/broker] must be done with broker/agent and potential buyer on the very first visit in the Sales office with the Sales Representative for the new home development on the floor during time of walk in to preview models of the new home community.
After first initial registration, the would be buyer can go back a number of times with their friends and family to preview models again in consideration of their purchase in that community once already registered with their agent representing them.
No money is out of pocket with the buyer. The commission earned to the buyers agent/broker is paid by the New Home Developer to the broker and broker/agent representing the buyer and the buyer is allowed to have his own agent represent him in the purchase of the new home development. The new home builder developer of that community represents then the seller which is the Builder of the new home development, and the agent/broker represents the new home community buyer for that developer.
Don’t put yourself in the same situation as these new home buyers. Be prepared and you can have representation throughout the entire process and transaction – without having to pull extra money out of your pocket.
And the great thing is that being prepared is simple:
- Before you start looking around, interview and hire a knowledgeable Buyer’s Agent experienced with new homes and builders in the area
- Bring your Buyer’s Agent with you on your first visit and/or have them go out and preview new construction home sites and models on your behalf ahead of time
If you need to speak with an agent that knows the ins and outs of new homes and builders, email or call me. I would be glad to help.
Related Articles
Brookfield Homes starts up sales once again at Goose Creek Bend
Brambleton Launches “Immediate Delivery/Spec Home” Blog Site
Gulick Group Lowers Base Prices, Revises Products in Brambleton
New Home Buyers: What You Don’t Know Can Cost You
Beazer Homes to Pay $50M to Victimized Home Buyers
Beazer Homes to Pay $50M to Victimized Home Buyers
July 6, 2009 by Danilo Bogdanovic
Filed under Buyer Resources, New Construction/Builders

I’ve warned homebuyers before, “Don’t get taken to to the cleaners by home builders and their lenders”. And here’s why: In order to avoid prosecution on criminal fraud conspiracy charges, Beazer Homes agrees to pay $50 million in restitution to homebuyers who were allegedly victimized by the builder’s mortgage company.
Beazer and its subsidiary, Beazer Mortgage Corp., admitted to engaging in several fraudulent mortgage origination practices, prosecutors said, including keeping discount points that should have been used to provide some homebuyers with a reduced interest rate.
Other homebuyers were told they were receiving a “gift” from a charity to cover their down payment when, in fact, the purchase price of the home they purchased was increased to offset the supposed “gift.”
Beazer also accepted responsibility for fraudulently circumventing HUD’s “Neighborhood Watch” and “Credit Watch” programs, and of instituting a strategy of “willful blindness” with regard to some stated-income loans, prosecutors said.
Beazer Homes said Wednesday that it also reached a settlement agreement with the Department of Housing and Urban Development and the civil division of the Department of Justice. The company also said several of its subsidiaries have entered into a settlement agreement with the North Carolina Real Estate Commission.
Despite the $50 million agreement, neither Beazer nor homebuyers may be out of the woods. Prosecutors are also accusing Beazer Homes of mortgage and accounting fraud. And sources say that Beazer may declare bankruptcy, which would put homebuyers at the bottom of the list for getting money once the builder’s assets are liquidated.
And if you think that Beazer was the only one doing this and you’re in the clear because you bought from different home builder, you may be in for a rude awakening. There have been several state and federal lawsuits over the past few years involving many other home builders, small and large and I’m willing to bet more will follow.
The more of the story?
If you don’t know exactly what you’re doing nor what pitfalls and shady practices to look out for, you can, and as in this case, will get taken to the cleaners. Hire a Buyer’s Agent who is familiar with new home builders (aka has done numerous new home builder transactions) and take them with you whenever you visit a new home builder’s sales center.
A Buyer’s Agent who knows the ins and outs of new home builders will help you avoid getting ripped off and keep you out of trouble. They will be able to tell you if the builder is telling the truth or feeding you lies or if their “special deal” is really a deal or just fluff (as was the case with Beazer). Your Buyer’s Agent will also be able to guide you through the builders gazillion page contract and addenda, mortgage/financing process, builder’s Design Center process, pre-drywall inspection, final inspection, settlement, etc.
What will your Buyer’s Agent cost you? Not a penny more than what you would pay if you did not have an agent – the builder has already built the commission into the sales price. And no – the builder will not refund or credit you that amount of commission if you don’t have an agent.
Additional sources: Inman News







